The World is Ours
Creative direction, branding, packaging design, graphic design, photography, & promo for a craft beer collab that debuted at Fresh Fest 2018, the nation's first Black brewery festival.
link:
pspfit.com#PSPfit is an online, body-positive, fitness and clean eating bootcamp founded by "Plus Size Princess" CeCe Olisa that promotes "healthy curves at every size." I was commissioned to design the logo and branding materials, and design and develop the website, including a onepage-style landing and join page, as well as a Wordpress theme for the members-only side.
#PSPfit emphasizes health over pounds or inches lost, and couples health with self-acceptance and love--I kept those themes in mind for the identity. I wanted to stay away from any imagery that suggested a scale or numbers. Love kept resonating overall, so the logomark is almost entirely comprised of overlapping hearts and the whitespace created thusly to form a curvy torso wearing an award ribbon--implying achievement and victory.
#PSPfit logo:
#PSPfit; various devices:
#PSPfit onepage:
#PSPfit member area:
#PSPfit letterhead/pdf templates:
#PSPfit style guide:
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