
Pittsburgh Center for the Arts Shop
Marketing, PR, social media content creation, graphic design, and product photography for a store representing over 200 artists located within the most prominent art gallery in the region.
#PSPfit is an online, body-positive, fitness and clean eating bootcamp founded by "Plus Size Princess" CeCe Olisa that promotes "healthy curves at every size." I was commissioned to design the logo and branding materials, and design and develop the website, including a onepage-style landing and join page, as well as a Wordpress theme for the members-only side.
#PSPfit emphasizes health over pounds or inches lost, and couples health with self-acceptance and love--I kept those themes in mind for the identity. I wanted to stay away from any imagery that suggested a scale or numbers. Love kept resonating overall, so the logomark is almost entirely comprised of overlapping hearts and the whitespace created thusly to form a curvy torso wearing an award ribbon--implying achievement and victory.
Marketing, PR, social media content creation, graphic design, and product photography for a store representing over 200 artists located within the most prominent art gallery in the region.
Marketing, public relations, copywriting, social media content creation, graphic design, photography, and videography for an non-profit arts organization's cinema program.
Creative direction, photography & photo editing, social media management, UX/UI design & dev, identity, branding, and custom WordPress theme for a Pittsburgh-based Black arts and culture magazine.
UX/UI design, front end dev, and a custom Wordpress theme for an online platform that highlights the voices, experiences, and ideas of Black youth ages 18-30.