The Curvy Fashionista, founded in 2008 by blogger and entrepreneur Marie Denee, is a top fashion, beauty, and lifestyle online destination for plus sized woman--I like to refer to TCF as the plus sized Refinery 29. With hundreds of thousands of visitors, social media followers, and subscribers, redesigning this very recognizable and well loved brand was no small task.

The website was running on the Genesis theme for Wordpress with over 50 plugins and add-ons, which was slowing the site down immensely and bloating the WP installation as well. The new theme that I designed and developed has the vast majority of features, bells, and whistles she was relying on all those plugins to do built in seamlessly by better utilizing WP's core functionality. I also suggested new features (i.e. the "trending" bar) to the site and had a great deal of input on the new site map. The end result has been widely praised; the feedback incredible. The bounce rate has reduced considerably with strategic placement of additional, related content to keep users engaged, and click-throughs on the newsletter have more than doubled.

huny is a beast with design. She takes your vision and ideas and makes them into reality- only better. She takes the time to understand your brand’s vision, vibe, and aesthetic and gets it. I have never worked with anyone who has been able to develop a design so in step with my vision before. Not only did she deliver, she exceeded expectations, ideas, and thoughts. All while being patient, through, and on top of an y glitches or bugs that we had to work out.
I have already hired her for my projects for the year. She is THAT GOOD.
Marie Denee, EIC

The Curvy Fashionista: various devices:

The Curvy Fashionista

The Curvy Fashionista homepage:

thecurvyfashionista.com homepage

The Curvy Fashionista newsletter popover:

thecurvyfashionista.com

The Curvy Fashionista navigation drop-down menu:

thecurvyfashionista.com

The Curvy Fashionista article page:

thecurvyfashionista.com

The Curvy Fashionista article page & gallery–various devices:

thecurvyfashionista.com

The Curvy Fashionista weekly newsletter:

thecurvyfashionista.com newsletter

More Projects

Pittsburgh Filmmakers Cinema

Marketing, public relations, copywriting, social media content creation, graphic design, photography, and videography for an non-profit arts organization's cinema program.

What Doesn’t Kill You Makes You Blacker

Book jacket design and author photo for the debut memoir (Ecco/Harper Collins) by award-winning writer, editor, and satirist Damon Young.

The World is Ours

Creative direction, branding, packaging design, graphic design, photography, & promo for a craft beer collab that debuted at Fresh Fest 2018, the nation's first Black brewery festival.

Carnegie Art Associates

Marketing, PR, consulting, and art direction as an executive board member for a new membership and programming tier at Carnegie Museum of Art.

Back to Top