Pittsburgh Center for the Arts Shop
Marketing, PR, social media content creation, graphic design, and product photography for a store representing over 200 artists located within the most prominent art gallery in the region.
The team behind the award-winning blog Very Smart Brothas wrote a humorous relationship book, "Your Degrees Won't Keep You Warm at Night: The Very Smart Brothas Guide to Dating, Mating, and Fighting Crime", that combines a unique blend of past experiences and observations, pop-culture references, and outlandish analogies to create their entertaining relationship expertise.
I was given free reign on the design of the front cover, binder, & back, and experimented with typography and a color palette that could somehow communicate the TV show Mad Men meets Superman--two purposely overt masculine themes, but presented in a tongue-in-cheek way that would also amuse and intrigue women, who make up over half of the VSB fanbase.
“Your Degrees Won’t Keep You Warm at Night”; full layout:
“Your Degrees Won’t Keep You Warm at Night”; hardcover:
The authors, Panama Jackson (l) and Damon Young (r), at their book release event:
More Projects
PF/PCA Exhibitions
Marketing, public relations, copywriting, social media content creation, graphic design, photography, and videography for an non-profit arts organization's exhibitions program.
The World is Ours
Creative direction, branding, packaging design, graphic design, photography, & promo for a craft beer collab that debuted at Fresh Fest 2018, the nation's first Black brewery festival.
PF/PCA Education
Marketing, public relations, project management, social media content creation, graphic design, and photography for a non-profit arts organization's visual arts schools and fellowship programs.