The World is Ours
Creative direction, branding, packaging design, graphic design, photography, & promo for a craft beer collab that debuted at Fresh Fest 2018, the nation's first Black brewery festival.
The team behind the award-winning blog Very Smart Brothas wrote a humorous relationship book, "Your Degrees Won't Keep You Warm at Night: The Very Smart Brothas Guide to Dating, Mating, and Fighting Crime", that combines a unique blend of past experiences and observations, pop-culture references, and outlandish analogies to create their entertaining relationship expertise.
I was given free reign on the design of the front cover, binder, & back, and experimented with typography and a color palette that could somehow communicate the TV show Mad Men meets Superman--two purposely overt masculine themes, but presented in a tongue-in-cheek way that would also amuse and intrigue women, who make up over half of the VSB fanbase.
“Your Degrees Won’t Keep You Warm at Night”; full layout:
“Your Degrees Won’t Keep You Warm at Night”; hardcover:
The authors, Panama Jackson (l) and Damon Young (r), at their book release event:
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Black to the Future
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