theCURVYcon was a plus-size fashion and lifestyle convention that took place in NYC in June of 2015. Boasting a lineup of A-list influencers in the curvy community, including hosts CeCe Olisa and Chastity Garner, bloggers Gabi Fresh, Nadia Aboulhosn, Essie Golden, and keynote speaker, actress and singer Amber Riley, theCURVYcon demanded chic and stylish art direction.

I designed the onepage site, the logo, and a style guide, as well, to ensure uniformity and a consistent branding experience across all assets, particularly any materials created after my engagement. An old-fashioned ice cream parlor theme was my way of putting a unique twist on the clean, minimalist approach so prevalent amongst fashion and beauty brands. That included a pastel color palette, thick stripes, and vintage-style typography and signage. The logo, however, is all modern--two interlocking C's that suggest an infinity symbol.

theCURVYcon style guide:

theCURVYcon

theCURVYcon; various devices:

theCURVYcon

theCURVYcon onepage:

thecurvycon

theCURVYcon; tablet–portrait orientation:

theCURVYcon

theCURVYcon onepage; mobile:

theCURVYcon

Snaps from the event:

A photo posted by jadeh10 (@jadeh10) on

A photo posted by fullbeauty (@fullbeautystyle) on

A photo posted by Franny G. (@francescup) on

A photo posted by CandiedCurves (@candiedcurves) on

A photo posted by @curvy_fashions on

More Projects

F*ck Fear. Love Anyway.

Misc. logo work

A varied cross-section of identity and branding work I’ve produced over the course of my career thus far.

Women's Freedom Conference

Women’s Freedom Conference

Creative direction, graphic design, identity, UX/UI design, front end dev, and custom WordPress theme for an livestreaming digital conference that aims to unite, uplift, and amplify women of color worldwide.

Gangsterly Tumblr

Gangsterly Tumblr

Tumblr theme design and development for Gangsterly--my personal curation of photos, videos, quotes, and more by and/or featuring Black women (because: magic).

Loryn & Neal Wedding Suite

Loryn & Neal’s Wedding Suite

Art direction and graphic design of the wedding suite (invitation, program, and menu) for DC power couple Loryn Wilson & Neal Carter.

Back to Top